Summary In today's episode, I explore how using AI to write copy impacts your brand and what determines whether audiences will care. Here's what this means for you. You gain a practical framework for deciding whether AI-generated content aligns with your brand promise and audience expectations. You'll also learn these concepts: why brand identity dictates…
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work and why broad exposure is key to optimizing for them. Tune in to…
Summary In today's episode, I explore how B2B marketers should think about AI's impact on the buying process and share three pillars to stay competitive. Here's what this means for you. You gain a practical framework for keeping your brand's voice intact when AI tools summarize, rewrite, and aggregate your marketing content. You'll also learn…
Summary In today's episode, I break down how to influence large language models so they surface your brand more favorably when people ask AI tools for recommendations. Here's what this means for you. You'll discover a counterintuitive PR and SEO strategy that builds statistical associations between your brand and your topics across the public web.…
Summary In today's episode, I walk through the three pillars of podcast marketing strategy with two veterans who have run a top marketing podcast for fifteen years. Here's what this means for you. You'll gain a tested framework that stops guessing and aligns your brand, audience, and distribution before you record a single episode. You'll…
Summary In today's episode, I break down the criteria for saying yes or no to brand collaborations, drawing from questions at the B2B Influencer Marketing Summit. Here's what this means for you. You get a practical framework for evaluating partnerships based on values, transparency, and mutual value rather than dollars alone. You'll also learn these…
Summary In today's episode, I dig into the best practices for forming B2B influencer-brand relationships, drawing on questions from a recent industry summit panel. Here's what this means for you. You'll walk away knowing why authentic partnerships built on genuine product use outlast transactional sponsorships and how to identify influencers whose expertise and audience fit…
Summary In today's episode, I break down what thought leadership really means and how you can build mind share using four proven principles of memory. Here's what this means for you. You can become the go-to authority in your industry by getting correct information out faster than your competitors and leveraging how human memory actually…
Summary In today's episode, I explain why companies still hire SEO firms but warn that large language models like ChatGPT pose an existential threat to traditional search optimization. Here's what this means for you. You need an insurance policy built on brand and community because your unbranded content is likely feeding AI models without driving…
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