Summary In today's episode, I break down why long-term partnerships outperform short-term deals in B2B influencer marketing. Here's what this means for you. You'll discover how sustained relationships with influencers build the credibility and content depth that complex B2B buying cycles demand. You'll also learn these concepts: why hands-on product experience makes influencer endorsements trustworthy,…
Summary In today's episode, I break down how to manage brand expectations within a B2B influencer marketing program through the lens of measurement. Here's what this means for you. You gain a framework for aligning influencer activity with metrics that matter to your leadership so you can prove program ROI. You'll also learn these concepts:…
Summary In today's episode, I break down what kind of content best resonates with a B2B influencer marketing audience and how to build a practical content strategy around that knowledge. Here's what this means for you. You gain a clear framework for matching content formats to audience preferences while leaning into what you can credibly…
Unlock the benefits of AI for your business with this expert analysis. Discover which industry, B2B or B2C, will see more advantages from AI, and why. With insights into cost-effectiveness, scale, and expectations, find out how your business can leverage AI for greater efficiency and success. Watch now to learn more. Hit that subscribe button…
Summary In today's episode, I break down why B2B companies will likely capture more AI benefits than B2C companies. Here's what this means for you. Smaller audience scale and more patient users give B2B firms a sweet spot where they can afford powerful AI tools without bleeding money on compute costs. You'll also learn these…
Summary In today's episode, I address whether gated content is an outdated B2B marketing tactic and explain the real reason most gated campaigns fail. Here's what this means for you. You'll stop wasting leads on content that hasn't earned the right to ask for someone's data. You'll also learn these concepts: why gating content works…
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧…
Summary In today's episode, I make the case for attending conferences like the MarketingProfs B2B Forum by exploring what truly sets a great event apart from the rest. Here's what this means for you. You discover that the real value of live events lives in hallway conversations and professional friendships, not the polished stage sessions…
Summary In today's episode, I break down how to strengthen demand generation for a B2B brand by separating it from lead generation and walking through the three layers of demand that drive buyer interest. Here's what this means for you. You get a diagnostic framework that shows exactly where your demand is thinnest so you…
Summary In today's episode, I walk through how to set meaningful Google Analytics goals for B2B businesses that have long, complex sales cycles. Here's what this means for you. You learn to focus on touchpoints inside the 90-day attribution window so your data actually predicts qualified leads. You'll also learn these concepts: how to track…
