In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your business stands out statistically. Direct channels like email newsletters keep you top of mind. Private communities on platforms like…
Summary In today's episode, I explore how B2B marketers should think about AI's impact on the buying process and share three pillars to stay competitive. Here's what this means for you. You gain a practical framework for keeping your brand's voice intact when AI tools summarize, rewrite, and aggregate your marketing content. You'll also learn…
Summary In today's episode, I walk through how to measure B2B influencer marketing without falling into common traps like missing tracking or weak contracts. Here's what this means for you. You gain a clear framework for proving whether an influencer actually moved the needle on your business instead of just generating vanity traffic. You'll also…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What kind of content best resonates with your audience? Tune…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: How do you manage brands’ expectations? Tune in to hear…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What makes you say yes to a brand collaboration? What…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: Do you like short-term or more long-term partnerships? Tune in…
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What is the best way for a relationship to form…
Summary In today's episode, I break down the criteria for saying yes or no to brand collaborations, drawing from questions at the B2B Influencer Marketing Summit. Here's what this means for you. You get a practical framework for evaluating partnerships based on values, transparency, and mutual value rather than dollars alone. You'll also learn these…
Summary In today's episode, I dig into the best practices for forming B2B influencer-brand relationships, drawing on questions from a recent industry summit panel. Here's what this means for you. You'll walk away knowing why authentic partnerships built on genuine product use outlast transactional sponsorships and how to identify influencers whose expertise and audience fit…
