Category: Audio

  • You Ask, I Answer: Re-Using Blog Content For Other Channels?

    Summary In today's episode, I break down how to repurpose blog posts across email marketing and social media without wasting high-value content. Here's what this means for you. You'll discover a framework for atomizing content so a single blog post fuels multiple channels in formats that fit each platform. You'll also learn these concepts: how…

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  • You Ask, I Answer: Leveling Software for Podcasting?

    Mitch asks, “What’s the best leveling software for podcasting? What are the recommended techniques and settings?” Way back in the day, everyone and their cousin used something called the Levelator. That has since been discontinued; in its place, I use the desktop edition of Auphonic, the multitrack edition. Watch the video for details and a…

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  • You Ask, I Answer: Leveling Software for Podcasting?

    Summary In today's episode, I walk through the best leveling software for podcasting along with recommended techniques and settings. Here's what this means for you. You gain the ability to produce consistently clear audio that stays comfortable to listen to in any environment, from quiet home offices to noisy commutes. You'll also learn these concepts:…

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  • The Great Mic Bakeoff: Microphones for Smartphone Video Creators

    As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone. Which microphone works best for overall audio quality? Which is the most…

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  • The Great Mic Bakeoff: Microphones for Smartphone Video Creators

    Summary In today's episode, I run an eight-way microphone bake-off testing different audio gear connected to a smartphone in a noisy office environment to compare recording quality. Here's what this means for you. You'll hear real, unedited audio comparisons so you can pick the right mic for your video creation without spending hundreds of dollars…

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  • You Ask, I Answer: Best Voice Transcription Services?

    Summary In today's episode, I break down the best and cheapest ways to transcribe audio files, comparing Otter.ai, custom-trained voice models, and open-source deep learning options. Here's what this means for you. You get a clear decision framework for picking a transcription tool based on your budget, technical skill, and accuracy needs. You'll also learn…

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  • You Ask, I Answer: Equipment to Video Record Speeches?

    Summary In today's episode, I walk through the exact video and audio equipment loadout I use to videotape my speaking engagements at conferences and venues. Here's what this means for you. You'll get a field-tested, modular kit you can build piece by piece so you're ready to record anywhere from a hotel ballroom to a…

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  • You Ask, I Answer: How Do Podcasts Help Tangible Marketing Goals?

    Summary In today's episode, I challenge the assumption that brands should start a podcast and break down what podcasting actually takes to support real marketing goals. Here's what this means for you. You'll stop treating a show like a magic wand and start treating it like a product that needs clear goals, real budget, and…

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  • You Ask, I Answer: Conference Gear for Audio and Video

    Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless microphone Square Jellyfish smartphone tripod mount Ultrapod II portable tabletop tripod TASCAM…

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  • Testing Microphones for the iPhone X

    I’ve been working with much more video lately and had a question I needed an answer to – what microphones generate the best quality audio when I’m filming on my iPhone X? I had these microphones available to test: Wired headphones that come with the phone, the Earpods (Wired) David Clark HBT-30 headset (Bluetooth) Bose…

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