Audio Archives - Page 2 of 2 - Christopher S. Penn Marketing Blog

Email marketing best practices, 2014 edition

by Christopher S Penn | Feb 6, 2014 | Advertising, Audio, Marketing, Presentations, Video

I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still...

NSA, CES, DF13, and MoC

by Christopher S Penn | Jan 10, 2014 | Advertising, Audio, Marketing

In this week’s Marketing Over Coffee (recorded live in a coffee shop, a now-rare occasion!), you’ll get the goods on the NSA’s shopping catalog of hacks, an SD card-sized computer, and much more. Listen now: For more, subscribe to the show on iTunes,...

Old school podcasting audience feedback tricks

by Christopher S Penn | Oct 31, 2013 | Audio, Podcasting

On a recent episode of the always excellent Marketing Companion with Tom Webster and Mark Schaefer, they both ruminated about building interactivity into podcasts. The few remaining veteran podcasters from the old days have a few tricks up our sleeves that can help....

How I podcast

by Christopher S Penn | Feb 6, 2013 | Audio, Podcasting, Technology

Chris Brogan asked a while back how others do their podcasting, so I thought I’d share a few tips. Though it’s not apparent now on this website, I used to do a podcast back in the day called the Financial Aid Podcast, and managed to crank out 937 episodes...