One of the questions social media practitioners ask most often is, “What links/content should I re-share more frequently?” We have so many choices before us. How do we decide? Prerequisites: Goal Values Before we assess which links to share, we need to know what business goal we’re seeking. I seek revenue. As a small business…
In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we wrap up with a look at where we’ve been and what you should do next. Choosing a Platform As we explored, each of the three major providers of marketing technology infrastructure offers different solutions, depending on where we…
In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine one of the most advanced powerhouse players in infrastructure provision: IBM Bluemix. IBM Bluemix IBM Bluemix is a relative newcomer to the scene; IBM’s technology hasn’t always been available to developers except for the largest companies; only…
In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine one of the biggest powerhouse players in infrastructure provision: Google Cloud. Google Cloud Google Cloud has fewer offerings than Amazon Web Services, but Google’s cloud service portfolio tends to be more advanced. Let’s take a look at…
In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine the oldest of the cloud-based marketing technology infrastructure platforms: Amazon AWS. Amazon Web Services Amazon Web Services (AWS) is by far the most mature of the technology infrastructure platforms, offering a bewildering array of technologies. When you…
Scott Brinker’s Marketing Technology Landscape is appropriately bewildering, with 3,500+ vendors in the marketing technology space: It can be difficult to decide which vendors to do business with; all their sales claims sound identical. They all say they’ll add multiples to our ROI, save us valuable time, and make us wheelbarrows full of cash. How…
In Episode 8, the final episode of the Marketing Automation Migration show, we tackle sending a test message, validating it, and then sending a production test: Thanks for sticking with me and this video series! We’re at the end now – the last few items are mainly administrative cleanup, so in the span of 8…
Tom Webster recently wrote a terrific piece on boiler room-style content marketing. He was 100% right about everything until the last paragraph. “And here is what I think these content “boiler rooms” don’t consider fully: the non-response bias of the people this content doesn’t convert. … Ultimately what I am getting at, as I often…
In Episode 7 of the Marketing Automation Migration, we tackle debugging and the messy guts of a marketing automation system, including how wrong these sorts of projects can go: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this…
In Episode 6 of the Marketing Automation Migration, we tackle the setup of an autoresponder and reconfiguring the email templates: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation – that your…
