In Episode 5 of the Marketing Automation Migration, we will tackle tags and tracking codes, as well as assigning points for lead scoring: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation…
When we’ve got a problem to solve in digital marketing analytics, chances are we turn to our measurement tools for answers. As I’ve often said in the past, the fastest way to boost our marketing results is to fix the most broken metric first. There’s no point in increasing audience by 50% if our lead…
I received this email from a vendor after the MarTech conference: “I saw that you attended the MarTech conference in San Francisco. Glad you got a chance to stop by our booth. My colleague at the VENDOR booth said you were interested in learning about PRODUCT, our DESCRIPTIVE SOLUTION WITH BUZZWORDS. If you would like,…
Does Google’s recent announcement of the Google Analytics 360 Suite change our understanding of marketing analytics? No. It’s more of the same – and that’s a good thing for marketers. Let’s consider what the new Google Analytics 360 Suite promises for marketers, a bundle of six different technologies. What’s in the suite? Google Tag Manager…
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi more or less worked. There was only one broken part: the vendors. Specifically, the…
Olivier Blanchard started a conversation yesterday on Facebook by positing that professional influencers may not move the needle for the brands that hire them, if we vet influencers only on audience reach/follower counts. He asked what the performance differences might be if we judged influencers on things like engagements or down funnel metrics like link…
