At the beginning of 2016, I advised everyone to climb aboard the Accelerated Mobile Pages (AMP) train and implement AMP, Google’s specification for mobile-friendly content. For much of 2016, not much happened on this front; compliance was encouraged, but I saw very little impact from implementing AMP. In October, I started to see AMP pages…
An old but good article on Social Media Examiner was shared recently about podcasting tips that I’d contributed to in 2012, about how to understand our podcast audience. Much has changed since that article, so I thought I’d refresh the advice for the present day. Mobile Still Matters The percentage of your audience that uses…
Food for thought as you plan your upcoming marketing analytics and metrics goals. We plan with time constantly. Daily schedules. Weekly planners. Monthly calendars. Quarterly forecasts. But how often do we measure with time? If time isn’t part of your marketing analytics and reporting, consider including it. For example: “How many leads?” becomes “Leads per…
Everyone finds themselves stuck from time to time, searching for something to write about. We all want to create content that’s meaningful, helpful, and if we’re honest, popular. Brainstorming only goes so far, especially if we’re a one-person show. How can we create blog topics, blog ideas at scale? Let’s look at 4 of my favorite methods.…
We’re swimming in data, more data than we know what to do with. While we have more and better tools than ever, our tools only help us navigate. Our tools do not choose our destination, nor should they. How do we begin to make sense of our data? How do we turn data into action?…
Nothing sums up the most recent political environment in the United States as well as the phrase willful ignorance. We are, as a culture, willfully ignorant of data, of facts, of information. We know it is there, but we choose to ignore it. For example, take this conversation Chris Brogan had on his Facebook profile…
At the beginning of this week, I detailed the things I wanted to learn while at IBM World of Watson. I hit a good chunk of my list; some stuff immediately dropped in importance as I learned more, expanded my domain knowledge more. While I’ve summarized individual days of the conference here, here, and here,…
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 3 of the event. Advanced Watson Analytics I enjoyed a session on some of the more advanced features of…
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 2 of the event. Watson Can’t Create Large Scale Works… Yet I learned the answer to one of the…
