Digital marketing is at a crossroads. Thanks to dark traffic, we can no longer rely on our software alone if we want clean, clear analytics and true, verifiable attribution in our marketing analytics data. Tackling dark traffic will require significant resources just to keep the attribution we have. What is Dark Traffic Dark traffic is…
A question I’m often asked is, “what should I learn next as a marketer?” And its variation, “what’s next for marketers that I should be studying?” Let’s assume you’ve mastered the basics, such as: Basic marketing strategy Analytics and reporting with common tools like Google Analytics Principles of digital advertising Content creation Conversation and community…
Many marketers are dipping their toes into machine learning and exploring the possibilities of what artificial intelligence can do for them. This curiosity, vital to their growth, belies an important fact: most marketers aren’t ready to embrace machine learning and AI yet. A critical piece of the puzzle is missing: mastery of algorithms. What is…
Dee asked, “How do I deal with a negative ranking for a keyword? A page that I don’t know reviewed my product negatively; that page ranks really well for an important keyword of mine.” Online reputation management with a negative ranking on a site you don’t own is not an impossible scenario. It is possible…
As the new year casts off from the docks and we launch into our marketing, make sure to run down this brief checklist to ensure your marketing is seaworthy. Is this a comprehensive list? Not at all. But this is the bare minimum to ensure you’re not leaving the dock with gaping holes in the…
2016 was quite a year on the blog. I experimented with many more series, some content refreshes, and tried some things that didn’t work so well. Let’s get in the rewind machine and see how the year went. Top Posts What resonated this year? In a look back at the top posts on my site,…
