Pradeep asks, “Even after making the most calculated decisions, we have seen that Digital Marketing Strategies may fail due to improper implementation or a possible disruption in the Market. What is the best way to redesign the strategy when your previous strategy has failed?” We use the hierarchy of analytics to determine the cause of…
Sandie asks, “How often should I report and adjust my marketing campaigns?” We marketers should report on our campaigns whenever we’re asked to by our stakeholders. We should have internal reporting that’s near real-time so we can spot anomalies. In terms of pivoting, we should pivot once an action cycle has passed. Action cycles are…
One of the most common questions I receive is, “where do I get started learning marketing analytics?” Can’t see anything? Click here to watch on YouTube. Transcript and Video Notes Here’s the logical progression of training for burgeoning measurement folks in digital marketing today. Do these in the following order – courses, to build a…
Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute video for the full review: Can’t see anything? Click here to watch it on YouTube.
In my last full day on the IBM THINK campus, I got a chance to learn about Watson Data Kits, the pre-trained models that help bootstrap AI projects faster, and the new Watson Studio. Watson Data Kits are cool – they’re like pre-built templates that help get a project off the ground by not having…
Riffing on an idea I heard yesterday at IBM THINK, what does it look like when we map technologies to various stages of the analytics hierarchy? From Microsoft Excel spreadsheets to deep learning, how do the different technologies line up? Can’t see anything? Watch this video on YouTube. Listen to the audio here: Download the…
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm change, but also speaks to a much deeper measurement issue lurking within social media. The answer? Use…
Christopher asked, “Christopher! Went to the SMMW this past year and attended your presentation. One of the most impactful and motivating talks I have seen. I am extremely amateur in my domain expertise in coding- signed up for a python course via codecademy for my personal growth. In my professional role I am pulling the…
