Summary In today's episode, I explain why you cannot reliably track brand mentions inside generative AI conversations and show you a practical workaround using deep research tools as a proxy. Here's what you take away from this. You gain a realistic method for testing how AI sees your brand so you can stop wasting money…
Summary In today's episode, I critique an AI agent that uses browser automation to perform SEO analysis and argue it needlessly reinvents decades-old tools. Here's what this means for you. You gain a sharper eye for when AI genuinely helps versus when hype and wasted compute solve problems nobody asked you to solve. You'll also…
Summary In today's episode, I share a quick and dirty prompting hack, adding the question "what, if anything, did I miss?" to the end of your prompts so AI surfaces the blind spots you cannot see. Here's what this means for you. You gain a remarkably simple technique for uncovering overlooked competitors, hidden risks, forgotten…
Summary In today's episode, I walk through back-of-the-envelope math to estimate how much electricity generative AI actually consumes using NVIDIA GPU sales data. Here's what this means for you. You come away with a grounded sense of AI's staggering energy appetite and why efficiency breakthroughs matter for sustainability, costs, and the grid. You'll also learn…
Almost Timely News: 🗞️ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might…
Summary In today's episode, I walk through part three of a content audit series showing how to use generative AI to perform qualitative analysis on top-performing and bottom-performing newsletters. Here's what this means for you. You gain a method for combining quantitative ranking with AI-powered qualitative review to uncover why some content resonates while other…
Summary In today's episode, I walk through the first part of a multi-part content audit by gathering newsletter performance data from Substack and Google Analytics and merging it with a Python script that Claude AI generates. Here's what this means for you. You gain a reusable framework for consolidating messy marketing data so you can…
In today’s episode, you’ll learn the secret to transforming your reporting from data vomit into actionable insights – no matter your industry or role. You’ll discover the power of the “three whats”: What happened? So what? Now what? You’ll also learn how generative AI can help you unlock the true potential of your data and…
Summary In today's episode, I walk through the three questions every great analytics report should answer, no matter your industry or role. Here's what this means for you. You can stop creating data-vomit reports and start producing reports that actually drive decisions and next steps in your organization. You'll also learn these concepts: why the…
