Almost Timely News: 🗞️ How to Use Generative AI For Analytics (2025-06-15) :: View in Browser The Big Plug 👉 Download the new, free AI-Ready Marketing Strategy Kit! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see bountiful AI outputs in the video. Learn why this kind…
Summary In today's episode, I run a head-to-head bake-off between three major AI models (Grok 3, Claude Sonnet 3.7, and GPT-4.5) using four real-world benchmark tests judged by Gemini Flash Thinking. Here's what this means for you. You learn why custom use-case benchmarks beat generic synthetic scores when picking a model for your specific work.…
Summary In today's episode, I walk through how to benchmark generative AI models and explain why the top performers score so similarly across popular tests. Here's what this means for you. You gain a practical framework for deciding whether switching tools is worth the effort and how to build your own evaluation suite. You'll also…
Summary In today's episode, I explain why you cannot reliably track brand mentions inside generative AI conversations and show you a practical workaround using deep research tools as a proxy. Here's what you take away from this. You gain a realistic method for testing how AI sees your brand so you can stop wasting money…
Summary In today's episode, I critique an AI agent that uses browser automation to perform SEO analysis and argue it needlessly reinvents decades-old tools. Here's what this means for you. You gain a sharper eye for when AI genuinely helps versus when hype and wasted compute solve problems nobody asked you to solve. You'll also…
Summary In today's episode, I share a quick and dirty prompting hack, adding the question "what, if anything, did I miss?" to the end of your prompts so AI surfaces the blind spots you cannot see. Here's what this means for you. You gain a remarkably simple technique for uncovering overlooked competitors, hidden risks, forgotten…
Summary In today's episode, I walk through back-of-the-envelope math to estimate how much electricity generative AI actually consumes using NVIDIA GPU sales data. Here's what this means for you. You come away with a grounded sense of AI's staggering energy appetite and why efficiency breakthroughs matter for sustainability, costs, and the grid. You'll also learn…
Almost Timely News: 🗞️ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might…
Summary In today's episode, I walk through part three of a content audit series showing how to use generative AI to perform qualitative analysis on top-performing and bottom-performing newsletters. Here's what this means for you. You gain a method for combining quantitative ranking with AI-powered qualitative review to uncover why some content resonates while other…
