Mind Readings: Analytics Strategy Control
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/mindreadings-analytics-strategy-control.mp3 Download the MP3 audio...You Ask, I Answer: Incrementality Measurement in Marketing Analytics?
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Content Intent Measurement?
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Measurement Strategy for Behavior Change?
Christin asks, “What measurement strategy do you suggest for companies that don’t sell anything and are focused on behavior change?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Best Time to Post for B2B Marketers?
Ashley asks, “When’s the best time to post on social media for B2B marketers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-best-time-to-post-b2b.mp3 Download the MP3...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
