Summary In today's episode, I explain the most reliable method for tracking AI tool traffic attribution. Here's what this means for you. You can identify exactly which AI models drive your business growth by using simple, direct human feedback. You'll also learn these concepts: why open-ended questions outperform unreliable analytics tools, how to leverage generative…
Summary In today's episode, I walk through how to analyze freeform survey data with generative AI using both low-tech spreadsheet solutions and high-tech coding tools. Here's what this means for you. You'll see how unstructured responses can become a content calendar, a strategic plan, and even a sales pipeline without forcing respondents into outdated drop-down…
Summary In today's episode, I walk through eight real-world data horror stories from marketers and map each one to the Six C's Data Quality Framework (clean, complete, comprehensive, calculable, chosen, and credible). Here's what this means for you. You walk away with a horror-story-tested approach to spotting data quality failures plus a workflow that audits…
Summary In today's episode, I walk through the AI-ready data quality audit, covering the three levels of data quality assessment, the 6C Data Quality Audit Framework, and why AI systems fail without high-quality data. Here's what this means for you. You'll gain a practical diagnostic approach to catch small data issues before they compound into…
Almost Timely News: 🗞️ Using AI for Analytics (2025-09-21) :: View in Browser The Big Plug 🇬🇧 There are only 4 seats left for my full day workshop in London, England, on 31 October! 👁️ Register for our new online course, the AI-Ready Strategist, now available! Content Authenticity Statement 100% of this week’s newsletter was…
Summary In today's episode, I explain how to integrate generative AI with various analytics tools beyond Google Analytics. Here's what this means for you. You can harness the power of any data source with an API to automate your insights and decision-making. You'll also learn these concepts: why generative AI struggles with direct math, how…
Almost Timely News: 🗞️ How to Use Generative AI For Analytics (2025-06-15) :: View in Browser The Big Plug 👉 Download the new, free AI-Ready Marketing Strategy Kit! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see bountiful AI outputs in the video. Learn why this kind…
Summary In today's episode, I run a head-to-head bake-off between three major AI models (Grok 3, Claude Sonnet 3.7, and GPT-4.5) using four real-world benchmark tests judged by Gemini Flash Thinking. Here's what this means for you. You learn why custom use-case benchmarks beat generic synthetic scores when picking a model for your specific work.…
Summary In today's episode, I walk through how to benchmark generative AI models and explain why the top performers score so similarly across popular tests. Here's what this means for you. You gain a practical framework for deciding whether switching tools is worth the effort and how to build your own evaluation suite. You'll also…
