Summary In today's episode, I walk through whether you should migrate your Universal Analytics data before Google's deadline, along with the four practical options to actually do it. Here's what this means for you. You learn to avoid wasting time and money on data exports you don't need by applying the 5P framework before you…
Summary In today's episode, I react to my 2007 PodCamp Toronto podcast marketing talk and reflect on what changed and what stayed the same in the 17 years since. Here's what this means for you. You gain a fresh perspective on timeless marketing principles alongside modern tools and techniques that boost your podcast's reach today.…
Summary In today's episode, I walk through Matomo Analytics as a privacy-friendly alternative to Google Analytics 4 and explain how to set it up in parallel with your existing analytics. Here's what this means for you. You'll gain a simpler, directionally accurate way to answer basic website questions without battling GA4's complex interface. You'll also…
Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…
In today’s episode, we’re diving deep into the often overlooked truth of analytics – the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…
Summary In today's episode, I explore why most analytics data sits unused and how pairing it with generative AI turns raw numbers into clear recommended actions. Here's what this means for you. You'll discover a practical way to bridge the gap between collecting data and actually doing something with it so your dashboards finally drive…
Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…
Summary In today's episode, I walk through how generative AI applies to analytics, which tools work best for different tasks, and the not-so-secret trick to using AI effectively with your data. Here's what this means for you. You discover that these AI tools are language prediction machines, not math calculators, so pairing them with actual…
Summary In today's episode, I walk through how to use ChatGPT for qualitative survey analysis, from uploading a CSV to generating downloadable charts, categorized spreadsheets, and a methodology document. Here's what this means for you. You'll discover a practical workflow that turns hours of manual coding and pivot tables into roughly 45 minutes of AI-assisted…
Summary In today's episode, I walk through the basics of predictive analytics, its use cases in marketing, and how to apply it to your annual planning. Here's what this means for you. You gain a repeatable way to forecast demand, time campaigns, and squeeze more value out of limited time and budget without guessing. You'll…
