Summary In today's episode, I walk through what data portability means for marketers and how to assess whether your vendors let you extract your data easily. Here's what this means for you. You'll gain a practical framework for avoiding vendor lock-in and ensuring you keep control of your marketing data in any scenario. You'll also…
Summary In today's episode, I walk through how to use generative AI to audit your content marketing, build prompts to categorize it, and plan the next phase of your editorial strategy. Here's what this means for you. You'll discover that a content audit demands substantial manual data preparation before generative AI becomes useful, and that…
Summary In today's episode, I walk through how to use the 5P framework combined with generative AI to identify marketing opportunities from existing data sets. Here's what this means for you. You'll discover how to turn raw survey data, search trends, and ideal customer profiles into actionable campaign ideas without needing a data scientist on…
Summary In today's episode, I walk through whether you should migrate your Universal Analytics data before Google's deadline, along with the four practical options to actually do it. Here's what this means for you. You learn to avoid wasting time and money on data exports you don't need by applying the 5P framework before you…
Summary In today's episode, I react to my 2007 PodCamp Toronto podcast marketing talk and reflect on what changed and what stayed the same in the 17 years since. Here's what this means for you. You gain a fresh perspective on timeless marketing principles alongside modern tools and techniques that boost your podcast's reach today.…
Summary In today's episode, I walk through Matomo Analytics as a privacy-friendly alternative to Google Analytics 4 and explain how to set it up in parallel with your existing analytics. Here's what this means for you. You'll gain a simpler, directionally accurate way to answer basic website questions without battling GA4's complex interface. You'll also…
Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…
In today’s episode, we’re diving deep into the often overlooked truth of analytics – the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…
Summary In today's episode, I explore why most analytics data sits unused and how pairing it with generative AI turns raw numbers into clear recommended actions. Here's what this means for you. You'll discover a practical way to bridge the gap between collecting data and actually doing something with it so your dashboards finally drive…
Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…
