You Ask, I Answer: Getting Hired As a Marketing Analyst?
Susan asks, “How do I improve my odds of success in getting hired as a marketing analyst?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: How to Sell Analytics?
Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Mind Readings: What’s the Difference Between Analytics and Reporting?
In this episode, let’s talk through the differences between analytics and reporting. These two terms get used interchangeably often and they’re not the same thing. Watch, listen, or read to find out why. Can’t see anything? Watch it on YouTube here....You Ask, I Answer: Biggest Mistakes in Google Analytics 4?
Kaylee asks, “What are the biggest mistakes you see people making with Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-biggest-mistakes-google-analytics-4.mp3...You Ask, I Answer: Correlation of Visitors and Conversions by Visitor Type?
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
