I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled Cognitive Marketing: How AI Will Change Marketing Forever. For those who would like to see the slides, they are below. In addition, if you’d like a deeper dive into the type, I invite you to…
We’ve read about AI and marketing for years now. We’ve heard the promises of AI and how it changes marketing for the better, makes us more efficient, helps us unlock vast potential trapped in our data. Yet, marketers still remain confused by AI and machine learning. What is it, really? How does it work? What…
Why must we discuss AI in marketing? What’s so wrong with marketing today that we need the incredible powers of artificial intelligence and machine learning to solve? You’ve likely heard the cliché, “fast, cheap, good. Choose any two.” The premise is that we can have two out of three of these attributes, but we can’t…
More than a few people were posting birthday wishes this morning as soon as I logged on. That’s very kind of everyone, and I appreciate it… but it’s not my birthday. Facebook is telling you that October 23 is my birthday. Twitter will tell you it’s October 19. Other social networks will report other dates.…
Marketers and business folks love the expression, “Data is the new oil”, and I find it apt. Like oil, data has incredible potential to change and transform business. The energy surplus of the last century was powered mainly by oil, in the sense that oil vastly amplified the amount of work our species does. There’s…
If you’ve never taken a statistics class, yet you’ve ended up being responsible for your company’s marketing analytics, then this article is for you. One of the core statistical concepts we rarely hear about is the median. We hear about averages all of the time: average revenue per user, average website traffic, average number of…
A few folks, as is traditional this time of year, have written about the efficacy of inbound marketing as Hubspot (the pioneer of the term) throws its annual conference. This prompts the annual question, is inbound marketing still effective? What is Inbound Marketing in 2017? From Hubspot’s official definition page, this is inbound marketing: “Inbound…
Players on the World of Warcraft forums were debating what the best titles for individual classes or players to have were, as a proxy for prestige and proof of competence. For those that don’t play, World of Warcraft awards you titles such as Deathlord or Kingslayer for accomplishing certain feats in the game. For players…
While conferences will never go away, companies of all sizes have put scrutiny on us when it comes to attending conferences and events. What’s the value, they’ll ask, of an event? What’s the ROI? How will we justify our trip? The stingiest will ask, “Why do you need to go since you can just watch…
This year, I’ve been invited to speak at the MarketingProfs B2B Forum not once, but twice. Where I’ll Be(2B) First, I’ll be delivering one of the opening keynotes, on how AI will change marketing forever. We’ll look at a brief overview of what AI is, how it’s being applied today in B2B marketing, and how…
