Summary In today's episode, I explain how to use open-weight models like Llama and Qwen to generate high-quality, non-formulaic content. Here's what this means for you. You can leverage local AI agents to produce professional-grade writing that avoids the predictable patterns of smaller models. You'll also learn these concepts: how detailed style guides provide essential…
A bit of reflective fun on a Friday afternoon. If you travel frequently, at least once every so often, choose accommodations that are notably worse than however you live. (without being dangerously unsafe, of course) When you get home, home will feel like a palace. This week, I traveled on client business, and the hotel…
Summary In today's episode, I address the issue of timestamp hallucinations when local speech-to-text agents chunk audio files. Here's what this means for you. You gain the ability to produce highly accurate transcriptions with precise time codes. You'll also learn these concepts: why switching to SRT or VTT formats improves timing precision, how Python scripts…
Deterministic is the container. Probabilistic is the contents. When it comes to measuring the success of an AI task, the first, most important thing to do is have some kind of outcome that AI can benchmark itself against. This is the fifth P in the 5P Framework by Trust Insights™, performance. And if you want…
Summary In today's episode, I explain how to measure the success of your answer engine optimization strategies in a world dominated by zero-click searches. Here's what this means for you. You can accurately track which marketing channels drive customers to your business even when digital clicks disappear. You'll also learn these concepts: how free-text responses…
Strategic planning will be the hottest programming language of 2027. At Trust Insights, one of the things we’ve been thinking a lot about as we implement progressively more complex forms of AI is what you need to build great AI outputs. We came up with a five-level system called the five-levels of AI enablement based…
Summary In today's episode, I explain how to use reverse prompting to build better project requirements. Here's what this means for you. You can avoid poor project planning by moving from wide-ranging brainstorming to structured refinement. You'll also learn these concepts: how divergent thinking generates massive idea pools, why open-ended questions prevent premature conclusions, and…
_Almost Timely News: 🗞️ How To Force AI to Write More Like You (2026-05-10) :: View in Browser_ The Big Plugs New things! 1️⃣ Job to AI Skill and Plugin 2️⃣ My new GEO 101 course Content Authenticity Statement 75% of this week’s newsletter content was originated by me, the human. You’re going to see…
AI can be overhyped AND be underhyped at the same time. Both things can be true. In the USA, there’s plenty of hype and Texas-size snake oil fields gushing black, tarry slop 24/7. There’s vulture capitalists looking for anything they can flip and make a buck. There’s an entire tranche of companies who are little…
