Summary In today's episode, I break down why most AI brand visibility tools are unreliable and what you should actually measure instead. Here's what this means for you. You can stop paying for snake oil dashboards and instead use free, vendor-sourced data to track how AI systems actually interact with your site. You'll also learn…
Summary In today's episode, I unpack why junior employees lean on AI as a crutch and how leaders can stop that pattern from eroding their critical thinking skills. Here's what this means for you. You'll discover that the root causes usually sit in stressful, psychologically unsafe workplaces rather than in individual laziness. You'll also learn…
“Ask me up to 20 clarifying questions until you have enough information to succeed at the task.” I have been advising folks for years to tell AI to ask it questions, but I’ve noticed something in the most recent generation of models – any model that’s tuned for agentic AI specifically really needs a kick…
Summary In today's episode, I tackle an SEO agency owner's question about whether using AI to automate 78% of their client deliverables devalues their services in the eyes of clients. Here's what this means for you. You'll discover that your clients already know about and likely use AI themselves, meaning your survival depends entirely on…
Pangram, the AI that powers the new Substack AI validation system, is proud of its 0.02% false positive rate. Let’s frame that appropriately. First, call it what it is: a false accusation rate. In any situation that matters (not Substacks, but things like students being kicked out of school for academic dishonesty, professors losing tenure,…
Summary In today's episode, I answer Rachel's question about the best AI tool for turning messy notes into readable PowerPoint slides. Here's what this means for you. You can accomplish this without buying extra software by using capable agentic AI tools, provided you first establish design standards, information architecture frameworks, and a storytelling structure. You'll…
_Almost Timely News: 🗞️ How To Expand and Improve Content with AI, Part 1 (2026-08-16) :: View in Browser_ The Big Plug I’m doing a free Ask Me Anything on August 18 at noon Eastern time – register to tune in live and bring your "I want to pick your brain for a few minutes"…
Compare these two sets of messages. Positive: You belong You are welcome here You are one of us You are not to blame You are part of the solution You are one of the good guys You are an equal You have a voice Negative: You do not belong here You are not welcome here…
