Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
Summary In today's episode, I explain how to decide where to draw the line for human review in AI marketing tasks based on risk levels. Here's what this means for you. You'll calibrate your review process to match the consequences of each AI output so you scale low-risk work without exposing your brand to high-risk…
What a difference a year makes. I was putting together slides for a private workshop I’m doing today, and for fun I decided to take a snapshot of Humanity’s Last Exam results from a year ago and from today. That was eye-opening. In a year’s time, what was described as one of the most difficult…
Summary In today's episode, I break down why chasing the right LLM for each stage of your marketing funnel is usually the wrong problem to solve. Here's what this means for you. You'll get far better results by sharpening your prompts, guardrails, and surrounding workflows than by swapping between Claude, ChatGPT, and Gemini. You'll also…
China strikes again. Two big model releases this week – Minimax H3 (Hailuo), king-size video generator, which can run on a machine that can support 500 GB of VRAM. You won’t be running this on a MacBook any time soon, but big inference providers like DeepInfra will be able to serve this up and it’s…
Summary In today's episode, Sean tackles whether learning data structures and algorithms still matters now that AI can write and refactor code for you. Here's what this means for you. You'll gain the judgment to steer AI tools toward unconventional, high-value outcomes instead of accepting the most probable default answer it hands you. You'll also…
Summary In today's episode, I tackle a listener's question about measuring the organizational ROI of AI when the primary benefit shows up as unquantifiable individual time savings. Here's what this means for you. You'll discover that struggling to measure AI's impact almost always points to a deeper performance measurement problem your organization has not yet…
Summary In today's episode, I break down whether missing a micro trend actually costs marketers anything meaningful. Here's what this means for you. You'll see that chasing micro trends is really anomaly marketing, a costly attention treadmill that rarely produces durable brand value. You'll also learn these concepts: how your choice of audience and platform…
