Almost Timely News: 🗞️ Using AI for Analytics (2025-09-21) :: View in Browser The Big Plug 🇬🇧 There are only 4 seats left for my full day workshop in London, England, on 31 October! 👁️ Register for our new online course, the AI-Ready Strategist, now available! Content Authenticity Statement 100% of this week’s newsletter was…
“Every lie incurs a debt to the truth. Sooner or later, that debt is paid.” – Valery Legasov Warning: politics ahead! Changing data does not change reality. For analytics professionals, analytics is all about explaining what happened. That’s literally the purpose of analytics, so we can understand what happened and then make decisions about how…
Summary In today's episode, I explore the ethical responsibilities marketers and SEO professionals face when integrating AI into their workflows. Here's what this means for you. You can use AI tools effectively without compromising your brand's reputation or professional integrity. You'll also learn these concepts: the evolution of white hat and black hat SEO in…
The closest thing to magic that I teach in my keynotes and workshops when it comes to generative AI is this sentence: Ask me one question at a time until you have enough information to complete the task. Why this? Because generative AI models are optimized to be harmless, helpful, and ‘honest’ in some capacity,…
Summary In today's episode, I discuss how businesses manage and correct inaccurate information within AI responses and third-party sources. Here's what this means for you. You protect your brand reputation by ensuring AI models and websites present the most accurate version of your business. You'll also learn these concepts: how to approach third-party publishers for…
There’s been a lot of confusion about what the new OpenAI gpt-oss models are and what they’re good for. So let’s clear the air a bit. First and foremost, it is NOT a drop-in ChatGPT replacement. It is far too small and has far too little knowledge to be a good all purpose general foundation…
One of the four pillars of “responsible” or “ethical” AI is accountability. (I put those in quotes because they’re such squishy terms) Accountability is simple: someone stands behind what the machine does. Like all things, you make your best faith effort to ensure the machine does what it says it does, you inform the user…
Summary In today's episode, I examine the legal hurdles of securing copyright for content you create with generative AI. Here's what this means for you. You can safeguard your intellectual property by ensuring your AI workflows feature significant human input. You'll also learn these concepts: why machines cannot hold copyrights, how to maintain an audit…
For my sustainability-minded friends, Google has some new data. Gemini has some very cool, very good efficiency numbers in terms of environmental impact. Here’s how much a single prompt costs the environment in Google Gemini: 0.24 watt-hours, equal to 9 seconds of watching TV. 0.03 grams of CO2, equal to 2 breathes you take 0.26…
