Month: February 2022

  • You Ask, I Answer: GDPR and Email Marketing?

    Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything? Watch it on YouTube here. Listen to the audio

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  • Mind Readings: Dedication and Consistency

    In today’s Mind Readings, some thoughts about your marketing and the importance of consistency. When you’re inconsistent in your marketing cadence, what message does that send to your audience? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?

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  • Mind Readings: Representation and Ambassadorship

    In today’s Mind Readings, some thoughts about the flip side of representation. As a member of a minority, you are an ambassador to the general population for your subgroup, so give some thought to how you convey that. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio

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  • 2022: Year of the Yang Water Tiger

    It’s the Lunar New Year, and the coming year is the Yang Water Tiger. Let’s deconstruct what this means. Every year in the Chinese Zodiac – which is used by many Asian cultures – is characterized by an energy, an element, and an animal. Disclaimer To be clear, since we’re normally talking data and analytics

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