Summary In today's episode, I break down when LinkedIn content creators should consider third-party analytics tools and why that choice carries serious account risks. Here's what this means for you. You get a clear framework for measuring LinkedIn's real business impact while protecting your account from permanent bans. You'll also learn these concepts: how most…
Maureen asks, “Why do people use machine learning and AI interchangeably?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
Summary In today's episode, I break down the real differences between artificial intelligence, machine learning, and deep learning while explaining why people mix up the terms. Here's what this means for you. You gain a clear framework for choosing the right term and approach for your own business problems rather than falling for marketing buzzwords.…
Header Almost Timely News, 13 February 2022: Google Analytics and GDPR, Metaverse, Content Sparks (2/13) :: View in Browser Learn how to improve your Twitter analytics with my free hands-on masterclass » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio…
In this episode of Mind Readings, some thoughts about our cadence of marketing and how it’s like striking a flint onto tinder to light a fire. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
Summary In today's episode, I use a sparks-and-fire analogy to explain why marketers need to publish more good content more often to win in today's crowded attention economy. Here's what this means for you. You'll discover that increasing content cadence across multiple channels while maintaining quality dramatically raises your odds of capturing audience attention and…
Chandni asks, “What are the new skills that marketers entering the field need to learn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
Summary In today's episode, I discuss how data science applies to marketing, walk through exploratory data analysis with real SEO data, and explain why the scientific method matters more than the tools you use. Here's what this means for you. You'll stop treating data science as magical black-box work and start seeing it as a…
Summary In today's episode, I break down the new skills marketers need to succeed, from technical know-how to compassion-driven strategy. Here's what this means for you. You'll discover how shifting from self-centered marketing to genuine customer care creates lasting attention and scales your business. You'll also learn these concepts: why math and statistics underpin data-driven…
Chandni asks, “What are the technology challenges that marketers face today?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
