Summary In today's episode, I break down why most marketing technology problems aren't actually technology problems at all, and I introduce the 5P framework for diagnosing the real issues. Here's what this means for you. You stop blaming tools and start examining the data, people, and processes that truly drive marketing performance. You'll also learn…
Chandni asks, “What new age business intelligence tools would you recommend for marketers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
Summary In today's episode, I explain why I refuse to recommend new business intelligence tools for marketers and what they should pursue instead. Here's what this means for you. You'll stop chasing shinier platforms and start building the skills that actually make any tool work for you. You'll also learn these concepts: why business intelligence…
Chandni asks, “Is the metaverse going to change everything? How can brands prepare?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
Summary In today's episode, I break down why the metaverse is not the revolutionary change Facebook wants you to believe it is, and how brands should actually approach it. Here's what this means for you. You'll avoid wasting marketing dollars chasing a hyped technology that has high barriers to entry and limited practical applications today.…
Chandni asks, “What’s the next data trend to impact marketing teams?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
Summary In today's episode, I break down the biggest data trends shaping marketing teams over the next two to five years, from privacy laws like California's CPRA to the rise of artificial intelligence in marketing workflows. Here's what this means for you. You'll walk away knowing which data to keep, which to discard, and how…
Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I walk through Google Tag Manager governance essentials, covering everything from account-level security settings down to naming conventions for individual tags, triggers, and variables. Here's what this means for you. You gain a practical audit checklist that prevents unauthorized changes, regulatory headaches, and broken analytics before they happen. You'll also learn…
