Summary In today's episode, I break down GDPR rules around cold email outreach and explain why warming up cold leads directly violates the law. Here's what this means for you. You need permission-based marketing to stay compliant and avoid million-dollar fines that could sink your business. You'll also learn these concepts: how purpose-specific consent differs…
In today’s Mind Readings, some thoughts about your marketing and the importance of consistency. When you’re inconsistent in your marketing cadence, what message does that send to your audience? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
In today’s Mind Readings, some thoughts about the flip side of representation. As a member of a minority, you are an ambassador to the general population for your subgroup, so give some thought to how you convey that. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio…
Summary In today's episode, I explore why representation and ambassadorship are two sides of the same coin and how being a member of any minority group carries an implicit duty to represent it well. Here's what this means for you. You gain a sharper awareness of how your everyday conduct shapes other people's perceptions of…
It’s the Lunar New Year, and the coming year is the Yang Water Tiger. Let’s deconstruct what this means. Every year in the Chinese Zodiac – which is used by many Asian cultures – is characterized by an energy, an element, and an animal. Disclaimer To be clear, since we’re normally talking data and analytics…
