Summary In today's episode, I walk through how to build high-converting landing pages using competitor analysis by applying Bob Stone's classic list, offer, creative framework in the right order. Here's what this means for you. You'll stop wasting time redesigning pages before fixing the fundamentals of audience and offer that actually drive conversions. You'll also…
I was helping a friend with some job searches this week on LinkedIn and the number of “entry level” jobs requiring 1-3 years of experience and a skills list as long as my arm was obscene. Those are not entry level jobs. Why do companies do this? They want to pay entry level wages for…
Summary In today's episode, I walk through YouTube SEO and content strategy, covering how YouTube search behavior differs from Google search and how to forecast video topics that will actually perform. Here's what this means for you. You gain a practical framework for timing your video content to seasonal search peaks and growing your channel…
Summary In today's episode, I break down the absurdity of companies posting entry-level jobs that demand years of experience and specialized skills in today's tight labor market. Here's what this means for you. You get a clear-eyed look at how mismatched job listings hurt both employers and candidates, plus practical advice for navigating or revamping…
Amazing. Game changing. Mind blowing. Awesome. In our mad grab for attention, we’ve managed to dilute the meaning of nearly every superlative to the point where we’re no longer able to make useful distinctions. What about the contrarian point of view? It’s certainly attention-getting. Can’t see anything? Watch it on YouTube here. Listen to the…
Summary In today's episode, I explore how over-exaggeration in marketing has diluted the meaning of every superlative and what you can do to stand out. Here's what this means for you. You'll gain a contrarian communication strategy that cuts through noisy marketing, captures attention, and builds genuine trust with customers. You'll also learn these concepts:…
What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
Summary In today's episode, I share why having multiple ways to capture ideas throughout the day matters and how to set up your devices so you never lose a thought. Here's what this means for you. You'll build a personal system that catches your best ideas in real time, even when your hands are full…
Amoussou asks, “At what point in a content creator’s life should they use third party analytics apps for LinkedIn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
