Donna asked in Analytics for Marketers: “if a page has a high bounce or exit rate, how do you determine the cause of that and fix it?” There’s a lot to unpack here. First, let’s talk about page intent. Page Intent and Bounce Rate What’s the intent of the page in question? If it’s an…
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when someone searches for you by name – your company…
Simple is not the same as easy. Many people conflate the two, as though they were synonyms, when they’re really not. Let’s dig into why. Easy is… well, easy. Easy is the minimum amount of effort needed to produce a maximum result. You’re after disproportionate returns on your investment. How to get rich quickly, how…
When it’s raining really hard outside and you need to go walking around, what’s your strategy for dealing with wet feet? Some people put on galoshes or heavy rain boots to keep their feet dry. Some people take off their shoes and socks and just go out in slides. The first strategy is a resistance…
Today, let’s take a look at a more advanced content marketing metric: reading time. For the written word, like blog posts and large articles, one of the more useful metrics to know is average time on page. How long did someone spend reading our content, and does that match up well with our content? To…
