Erika asks, “What are your tips for getting the most out of virtual events as an attendee?” A great question given the changed world we live in. First, prioritize what’s transient – what are the things that you can only get during the virtual event? Sessions are generally recorded and you can go back to…
Summary In today's episode, I share practical tips for getting the most value out of virtual events as an attendee. Here's what this means for you. You'll turn virtual conferences into high-ROI experiences that deliver real answers to your hardest questions. You'll also learn these concepts: why prioritizing transient live activities matters over replays, how…
Alexandra asks, “In your opinion, is it possible to become an expert and succeed online without personal branding?” Of course. A personal brand is nothing more than a brand. Can a company have a runaway product without itself becoming a well-known brand? Of course. Consider how many products, services, and companies with strong brands are…
Summary In today's episode, I walk through how to optimize your YouTube videos for search using the actual framework YouTube has published about its recommendation algorithm. Here's what this means for you. You gain a technical and strategic playbook that turns YouTube into a high-performing distribution channel instead of an afterthought. You'll also learn these…
Summary In today's episode, I explore whether you can become an expert and succeed online without centering your brand on yourself. Here's what this means for you. You gain the freedom to build valuable, transferable assets focused on delivering benefits rather than showcasing your identity. You'll also learn these concepts: how parent companies hold recognizable…
Misha asks, “Do you think it’s easier or harder to build a strong personal brand now than 10 years ago?” It’s different but the principles are still the same. On social media, mainstream social media now requires ad spend whereas 10 years ago it didn’t, but tons of niche social networks still provide the same…
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search engine marketing (SEM) is. SEO requires three kinds of knowledge: domain expertise, audience knowledge, and…
Summary In today's episode, I answer Thomas's question about whether SEO is still accessible to small businesses and break down the three branches of knowledge required to make it work. Here's what this means for you. SEO is financially within reach for small businesses, but it demands a serious time investment across technical, domain, and…
