Abi asks, “What are the most effective PR strategies we should be looking at?” Have news worth sharing. That’s it. That’s PR in a nutshell. It’s simple, and it’s not at all easy. Here’s a test: if you were going on a date with someone, is the story you’re working on something that you’d want…
Summary In today's episode, I break down the single most effective PR strategy and explain why most companies get it wrong. Here's what this means for you. You discover that the entire foundation of public relations comes down to having news worth sharing rather than pushing announcements that matter only to you. You'll also learn…
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably be the only reasonable way to gather and analyze this data that wouldn’t be unethical…
Summary In today's episode, I tackle a listener's question about quantifying online social media interactions at conferences versus offline conversations in hallways and bars. Here's what this means for you. You'll discover why a clean apples-to-apples comparison is nearly impossible and what practical workarounds exist for proving event ROI. You'll also learn these concepts: how…
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a difference. If you’re doing public relations well, the outcomes are the same. There shouldn’t be a…
Summary In today's episode, I tackle Elizabeth's question about what separates digital PR from traditional PR, and explain why digital PR is often just SEO wearing a different label. Here's what this means for you. You'll gain clarity on why real public relations drives attention and trust, with SEO outcomes as beneficial side effects rather…
Summary In today's episode, I unbox and test the new Bose QuietComfort earbuds with a hands-on noise cancellation comparison against several competitors. Here's what this means for you. You'll get an honest, real-world assessment of whether these earbuds justify their premium price based on actual performance rather than marketing claims. You'll also learn these concepts:…
Nadia asks, “What are the best tips you would give to someone who has just started building their personal brand?” Remember the words of Mitch Joel: it’s not who you know, it’s who knows you. What do you want to be known for? Be crystal clear about that first. Once you know that, once you’re…
Summary In today's episode, I share three foundational tips for anyone just starting to build a personal brand. Here's what this means for you. You get a clear framework for figuring out what makes you worth following before investing in tactics. You'll also learn these concepts: why introspection reveals the common threads that define your…
