Christopher S. Penn – Marketing AI Keynote Speaker

Month: October 2020

  • You Ask, I Answer: Measuring Social Media Impact on SEO?

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    Christopher S Penn

    Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your choice, extract the data and look at the

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  • You Ask, I Answer: Social Media Engagement and SEO?

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    Christopher S Penn

    Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but it’s something you have to test for yourself. Can’t see anything? Watch it

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