Summary In today's episode, I explain why Google Analytics 4 feels so different from the old version and what that shift means for your workflow. Here's what this means for you. You'll learn to think of GA4 as an analysis engine rather than a reporting tool, which changes where you build your dashboards. You'll also…
Sasha asks, “How do you check if your website is mobile-friendly?” There are four different, easy ways to check: The Mobile Friendly Test for a single URL Search Console for site-wide checks using the mobile usability tests Search Console for site-wide mobile Core Web Vitals Google Chrome Developer Tools to check the UX Watch the…
Summary In today's episode, I walk through building out a basic marketing technology stack for a personal brand website, covering PHP updates, analytics backup tools, Search Console setup, newsletter configuration, and brand monitoring. Here's what this means for you. You'll see the exact IT gotchas that trip up marketers when assembling infrastructure and how to…
Summary In today's episode, I walk through four free methods for checking whether your website is mobile-friendly and share when to run each one. Here's what this means for you. You gain a practical checklist for keeping your site usable across devices and aligned with Google's mobile-first index. You'll also learn these concepts: how Google's…
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
Summary In today's episode, I walk through how to build, price, and deliver workshops and trainings that people will actually pay for. Here's what this means for you. You'll get a clear framework to decide whether your topic deserves a paid workshop and how to structure it so attendees walk away with real value. You'll…
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
Summary In today's episode, I break down the major changes in Google Analytics 4 and what marketers must do to prepare. Here's what this means for you. You get a clear picture of why GA4 shifts to an event-based model and splits the marketing stack into three distinct tools, so you can start collecting data…
A PSA for my American friends to remind you that if you voted by mail, go and check that your ballot has been received and accepted by your state. It’s like ordering something from Amazon, you can check your status and updates. If it has not been accepted, you need to vote normally. DO NOT…
