Summary In today's episode, I walk through the best tools for cleaning data and why the right choice depends on your data type, what you're trying to fix, and the scale of the problem. Here's what this means for you. You'll see why human judgment and process matter far more than any specific software tool.…
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with Google Analytics. Can’t see anything? Watch…
Summary In today's episode, I sit down with analytics expert Christopher Penn to unpack how marketers can cut through data noise and measure what truly drives business results. Here's what this means for you. You'll discover a practical framework for turning analytics, AI, and influencer programs into clear revenue-driving decisions instead of vanity dashboards. You'll…
Salil asks, “Can reviewers of products on YouTube that have a large following ie. 1 million or more but are not paid by companies to promote their products (example: the channel – Dope or Nope) be called “influencers”?” The definition of influence in this context is someone that can motivate others to take action, to…
Summary In today's episode, I answer whether YouTube product reviewers with large followings count as influencers and explore what really makes someone influential in marketing. Here's what this means for you. You'll discover that influence hinges on motivating action rather than just amassing followers, which reshapes how you evaluate every potential marketing partnership. You'll also…
Summary In today's episode, I walk through how to summarize long-form text using the T5 Large Transformer model inside Google Colab. Here's what this means for you. You gain a hands-on workflow for turning podcasts, transcripts, and blog posts into concise, original summaries without manually rewriting them. You'll also learn these concepts: how abstractive summarization…
The pandemic has changed many things, but one of the things it changed most for white-collar office workers was disabuse companies of the notion that working from home was an impossibility. We have proven that it is possible for business to get done using only virtual tools. It may not be as efficient, and it…
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai – https://www.trustinsights.ai/otter – Camtasia 2020 – https://www.trustinsights.ai/camtasia – Libsyn – BBEdit / Atom Text Editor – FFMPEG /…
Summary In today's episode, I walk through my complete daily video production workflow from recording to publishing across multiple platforms. Here's what this means for you. You'll see how assembling templates, text snippets, and automation tools ahead of time compresses the entire process into 35 to 45 minutes a day. You'll also learn these concepts:…
Allison asks, “When it comes to reporting – how have you successfully educated others in your company on results? Is a simple glossary enough or have you taken another approach, especially with our less tech-savvy peeps?” The key is identifying what they care about from a measurement perspective. We often make the mistake that what…
