Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to convert. What else can be used for a similar analysis?” Maggie knows her stuff when it comes to statistics.…
Summary In today's episode, I explore CHAID analysis as a classical statistics method for uncovering relationships between multiple categorical variables, compare it to decision trees, and explain when modern machine learning approaches like stacked ensembles outperform it. Here's what this means for you. You gain a clear framework for choosing the right technique based on…
Akshat asks, “Can you recommend your go-to strategy for conversion rate optimization that can give results in short-time?” Conversion rate optimization is all about knowing what converts. What converts comes from Bob Stone’s 1968 direct marketing framework: list, offer, creative. Today, machine learning and AI can help us streamline the CRO process, especially on the…
Summary In today's episode, I break down a go-to strategy for conversion rate optimization that focuses on foundational elements before any creative tweaking. Here's what this means for you. You'll discover that getting the right audience and presenting the right offer matters far more than button colors or graphics, so you stop wasting effort on…
Shane asks, “Which SEO trend helped you dominate search results and generate more revenue?” Unsurprisingly, the advanced usage of machine learning and AI technologies have helped us grow significantly over the last couple of years. Content forecasting with predictive analytics has been a slam dunk, identifying what’s likely to trend and when. However, all that…
Summary In today's episode, I walk through the advanced SEO trends powered by machine learning that help dominate search results and generate revenue. Here's what this means for you. You gain a practical roadmap for using predictive analytics, multilingual models, and natural language questions to outpace competitors heading into the next year. You'll also learn…
In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
