Summary In today's episode, I recap day two of Content Marketing World and walk through standout talks from Robert Rose, Joe Polizzi, Tamsen Webster, Ginny Dietrich, Lee Odden, and Ann Handley. Here's what this means for you. The biggest lesson is that marketers keep relearning the same basics because companies have a revolving door problem,…
A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter…
Summary In today's episode, I share reflections from an artificial intelligence workshop at Content Marketing World and explore the build-versus-buy decision for AI technology. Here's what this means for you. You'll gain a practical framework for deciding when to outsource AI versus build it in-house based on whether the technology becomes your secret sauce or…
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with change, especially when the data tells you something that opposes your emotional investments. Watch…
Summary In today's episode, I share the number one most important management lesson you can learn, which is believing the data even when it challenges what you want to be true. Here's what this means for you. You gain the ability to make sharper marketing, hiring, and strategic decisions by trusting what you measure instead…
Summary In today's episode, I walk through the four playlists available on my YouTube channel and explain the type of content each one delivers. Here's what this means for you. You get a clear roadmap to find daily answers on marketing and data, weekly actionable exercises, recorded keynotes, and travel observations all in one place.…
Summary In today's episode, I walk through how to take advantage of mega conference season in your industry to boost your marketing visibility. Here's what this means for you. You can leverage upcoming events to gain mind share and authority by creating content that serves both the conference and your brand. You'll also learn these…
