Summary In today's episode, I break down the best and cheapest ways to transcribe audio files, comparing Otter.ai, custom-trained voice models, and open-source deep learning options. Here's what this means for you. You get a clear decision framework for picking a transcription tool based on your budget, technical skill, and accuracy needs. You'll also learn…
Clifton asks, “Does anyone know how to calculate the media value for a post on Reddit?” This question leads towards the metric that won’t die: ad value equivalency (or cost equivalence). AVE makes the assumption that if a post performs organically, then its performance should be benchmarked against what you would have paid for the…
Summary In today's episode, I explain why cost equivalence is a flawed metric for measuring the value of Reddit posts and other organic media. Here's what this means for you. You'll understand why treating earned media like saved ad spend distorts your true marketing performance and how to replace that shortcut with real business results.…
Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of AI for marketers. Operations is…
Summary In today's episode, I recap the MarTech East Conference and share the major themes from my three-hour attribution workshop and the conference talks. Here's what this means for you. You gain an insider view of marketing operations trends and learn to recognize common pitfalls in your own tech stack strategy. You'll also learn these…
Megan asks, “I’ve been tasked with visualizing our entire marketing machine. Like, each piece of software and marketing lever that is utilized for each stage of the customer journey. I’ve got some ideas on how to best do this, but thought perhaps you have some ideas on how to do this dang thang?” Welcome to…
Summary In today's episode, I walk through how to visualize an entire Martech stack from data collection through final documentation. Here's what this means for you. You'll create a visualization that satisfies governance, compliance, finance, and operations needs by mapping people, process, and technology at every stage of the customer journey. You'll also learn these…
Summary In today's episode, I walk through how to build marketing governance documents for your most common marketing functions. Here's what this means for you. You get clear, findable records of your goals and data so vendors and new hires can hit the ground running instead of starting from scratch. You'll also learn these concepts:…
Keiko asks, “Is it possible to download Linkedin contacts with city or state location? Thank you!” Out of the box, the answer is no. You get first name, last name, title, and company, and the connection date, and that’s it from the official LinkedIn export. There are third party options, but they come at massive…
Summary In today's episode, I tackle a listener's question about whether you can download LinkedIn contacts with city or state location, and explain why LinkedIn's official export no longer includes that information. Here's what this means for you. You learn that while scraping tools exist, they violate LinkedIn's terms of service and risk getting your…
