Andy asks, “How would you see how your returning visitors originally got to the site? not just how they got there when they returned?” This requires a fair amount of customization to Google Analytics. Watch the video for the complete walkthrough, including an explanation of different measurement levels (users, sessions, hits) and how Google Analytics…
Victoria asks, “What advice would you give to a marketer who was brand new to the corporate space?” Before anything else, you need to understand the STEM framework and how your work and role will fit into it. Want the framework as a one-page reference? Download a copy here. Can’t see anything? Watch it on…
Dana asks, “How do you market a crowdfunding project?” Crowdfunding sites are nothing more, when you think about it, than landing pages. They’re landing pages which someone else manages, so a good chunk of the design and creative is taken care of for you, which leaves two other key areas for you to manage. Watch…
Andrew asks, “How do you know what to benchmark against?” This is a great and complex question to answer. Benchmarking effectively means having insights into competitive data and very often, competitors don’t necessarily want to share that kind of data for obvious reasons. There are five places we can benchmark in digital marketing data. –…
Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to track anything. If you’re using ads, you…
