As part of the upcoming IBM Win with AI Summit, I’m tackling some questions about how companies can make AI work for them. In today’s episode, we look at the journey to AI using the Trust Insights Enterprise AI Journey Framework: Data foundation Measurement & analytics Insights & research Process automation Data science Machine learning…
Dee asks, “How can I create videos people will watch and engage with?” One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM Watson Analytics for Social Media SEO data Watch the video for the…
Heather asks, “How do you build a website architecture that scales for new content?” The answer to this question depends on what kind of site you have. If you’re the industry leader from a search and content perspective, you’ll want to rely on Google Analytics data heavily. If you’re lagging, you’ll want to rely more…
