#ThriftyTuesday_ Blatant Commercial Pitch

I’ve never understood marketers who add major shopping holidays AFTER the existing shopping holiday. For example, after Black Friday comes Small Business Saturday, followed by Sofa Sunday, Cyber Monday, and finally Giving Tuesday.

By the time consumers make it to the end of the Thanksgiving retail season, there isn’t a dollar left to be had. Why, then, as a marketer, would you keep adding shopping holidays onto the end of existing holidays?

Follow the smart money. Amazon calls this Black Friday deals week, and they kicked off on the Monday BEFORE the major holiday, to try to capture a greater share of wallet earlier, rather than later.

I’m following Amazon’s lead. From now until Weeping Wednesday (when you look at your bank account on November 29th), save 50% on any of my eBooks and 25% on training with the discount code THRIFTYTUESDAY:



Finally, if you’ve got a pitch to the audience for a retail item, consider moving up your calendar date to today or tomorrow if you can. Don’t wait for the last consumer dollar to be spent before running your promotion!

If you enjoyed this, please share it with your network!

Want to read more like this from ? Get updates here:

subscribe to my newsletter here

Marketing Blue Belt
Get your copy of Marketing Blue Belt!

Order your 2018 Marketing Planning Framework
Download your 2018 Marketing Planning Framework!

Also published on Medium.

Subscribe To MyNewsletter

Subscribe To MyNewsletter

Enjoyed the content here? Make sure you never miss anything important. Subscribe to my free weekly newsletter, Almost Timely!

You have Successfully Subscribed!

Pin It on Pinterest

Share This