My friend and former colleague Cathy asked, “What are your favorite apps that make business travel/life better? Wondering what I might be missing.” This is a great question. Let’s break it down into pieces. For the apps I list below, most should be in both Apple’s App Store and Google Play. Obvious Business Travel Apps…
We redefine synergy from a mere buzzword into a measurable, multiplicative marketing principle, introducing the 5P Framework (Purpose, People, Process, Platform, Performance) as a strategic system to move beyond siloed, additive efforts. We argue that by systematically aligning high-level purpose with the people, processes, and platforms that drive execution, organizations can create a cohesive system…
Digital marketing is at a crossroads. Thanks to dark traffic, we can no longer rely on our software alone if we want clean, clear analytics and true, verifiable attribution in our marketing analytics data. Tackling dark traffic will require significant resources just to keep the attribution we have. What is Dark Traffic Dark traffic is…
Ten years ago, in a Dunkin Donuts in Natick, Massachusetts, John Wall and I started up our first marketing podcast, Marketing Over Coffee. We’d each done work with audio previously; I’d been doing a financial aid-related show and John was doing The M Show. Marketing Over Coffee was borne of us wanting to do something…
Do you give your loyalists badges, the opportunity to show off? Over the past few months, I’ve contributed to many more organizations than I normally do because I follow Seth Godin’s obligation of the weird. We must pay for the things we want, lest they disappear. What I’ve noticed, however, is that some organizations are…
In the martial arts, we spend a lot of time learning how to face and deal with difficult situations, dangerous enemies, and unpredictable challenges. However, the worst, most dangerous enemies we often face are ourselves. We get in our own way. We sabotage ourselves. We make things more difficult than they have to be. We…
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
Spot the trend below: Facebook announces it’s prioritizing long form video content and releasing a TV app for Apple TV and Amazon Fire TV Google announces a partnership with TV networks to show live TV on YouTube Microsoft announces a bigger expansion into movies and TVs with its Windows 10 app Apple’s TV OS most…
