A few people have asked for some general advice about keeping safe in unsafe, uncertain times and places. The ABCDEF basics apply to everyone, are easy to remember, and easy to teach others. Please feel free to share this with others if you think it would be helpful to them. The Checklist Avoid being alone.…
I read with curiosity recently a piece on TechCrunch titled “How Google Analytics Ruined Marketing”. The author posited that Google Analytics’ focus on digital and last-touch attribution has ruined marketing. How? By strongly encouraging marketers to think in pre-defined digital buckets and about last-touch attribution only. The latter criticism is wrong; Google Analytics hasn’t used…
One of the most evergreen questions in email marketing is how to keep people from unsubscribing to your email marketing. As I was surfing through the morning’s news, I saw yet another article on 3 tips for keeping people subscribed, with the usual roundup of useless, user-hostile tips like putting the unsubscribe link at the…
Much has been made of the fees that influencers have been charging brands in recent times. In the past year, I’ve heard influencers’ agents ask for strong six-figure numbers to take a few photos on Instagram, live-stream a video on Periscope or Facebook, or tweet a few times per day at an event. Even influencers…
Last week, one of my employees said that they would prefer audio versions of content for their lengthy commute. That got me thinking – while I don’t have time to custom-record every blog post I write, I could easily generate audio versions of my blog using Watson. I’ve been experimenting with IBM’s Watson Developer Cloud,…
Volunteering to help causes is a noble endeavor, one I hope every friend and colleague is able to do. When we volunteer to advance causes, we work to make the world a little bit better. A child goes to bed less hungry, a dog or cat finds a loving home, a student learns to read,…
Why don’t our prospects buy from us? This is the oldest question in sales and marketing, in all its forms. Why aren’t people buying? Why isn’t the cash register ringing? Why aren’t window shoppers walking into the store? We answer all these questions with two variables: outcome and value. Outcome Far too many marketers focus…
Nothing makes the modern enterprise function more than delegation. It’s the first tenet of management: delegate. Pass down work to your direct reports; they pass down work to theirs. Eventually the work arrives, in theory, at the perfect balance of efficiency – the least costly person to do the work while still delivering a reasonable…
Google Analytics offers a ton of useful information; we can understand nearly any part of our mid-funnel digital marketing business with it. However, the price of a massive buffet is too much choice: what should we pay attention to frequently? What should we pay attention to less frequently? One of my favorite quotes from Seth…
I’m honored and proud to be a part of IBM’s newest book, 23 Reasons to Get Excited About Data. In this collaborative work with the Watson Analytics Predictioneers, we share our insights about how data powers your business, changes the world around you for the better, and helps you improve yourself. Data is only as…
