Marketing is an ever-evolving field that requires constant adaptation to stay ahead of the curve. While metrics like share of voice have been widely used for years to measure a brand’s success, they are becoming increasingly outdated. Consumers are no longer passive participants in brand conversations, and their engagement is a crucial factor in determining…
One of my least liked measures and metrics in marketing, and especially in marketing communications, is share of voice. Share of voice is theoretically what part of the conversation your brand owned during the reporting period. However, share of voice is incredibly easy to fake. Want to own share of voice? Print a press release…
A professional headshot is essential when we have something to sell. We may be selling products and services as a marketer. We may be selling ideas as a manager or leader. We may be selling our services as a job candidate. Whatever we are selling, adding our image enhances credibility and creates a personal connection.…
In this week’s Marketing Over Coffee video special, check out our suggested tips for Facebook Instant Articles, AMP tips, and much more, including some special advice you can only get by tuning in. Not subscribed to Marketing Over Coffee? Subscribe here in iTunes.
Sharon asked, “What is your best advice for someone preparing for their first keynote speech? Should they keep it at a specific length? How much practicing should they do before the speech itself?” The best advice for someone preparing their first keynote speech, regular speech, or any talk of importance is to have something worth…
In this short 12 minute video tutorial, you’ll learn why regression analysis is important, what tools to use for getting started, and how to do a regression analysis on some marketing data. You’ll also learn what a hypothesis is and how to prove or disprove one. This tutorial is taken from my new book, Leading…
Verna asked, “What is the dynamic between the marketing technology operations and other technology teams?” To make marketing technology work, we must be equal parts marketer and technologist. The Chief Marketing Technology Officer (or equivalent) is the bridge between the CMO and the CTO. To make marketing technology work at an organization as a distinct…
