Month: October 2015

  • How to stack rank Google Analytics data

    As part of a post I did over at the SHIFT blog this morning, I needed to normalize some attributes in my Google Analytics data, a feature that isn’t present in the application itself. So I fired up a spreadsheet to make some attractive charts that told me about the normalized composition of the traffic…

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  • Do social shares correlate at all with SEO?

    Rand Fishkin of Moz wrote a fascinating Whiteboard Friday article recently, making the claim that except for the top 10% of content producers, social media sharing appears to have no impact on SEO. Go read the article first. This struck me as a very broad claim. I wanted to see how I might find that…

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