As part of a post I did over at the SHIFT blog this morning, I needed to normalize some attributes in my Google Analytics data, a feature that isn’t present in the application itself. So I fired up a spreadsheet to make some attractive charts that told me about the normalized composition of the traffic to my website:
What the above chart tells me is how much, as a percentage of the whole, each major channel comprises of my traffic. I can see how search’s share of traffic has declined relative to social, etc. which is useful information for understanding my marketing mix.
Here’s how to do it, if you want to analyze your own traffic composition:
No video? Click here to watch on YouTube.
You might also enjoy:
- B2B Email Marketers: Stop Blocking Personal Emails
- Marketing Data Science: Introduction to Data Blending
- Is Social Listening Useful?
- How to Set Your Public Speaking Fee
- Understand the Meaning of Metrics
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers
So you are new to real estate agent email list and have a product or service that you know people will love… If only they had some way to hear about it. You’ve heard rumors about list-building over the years so you hit Google and search for “real estate agent email list”. Lucky for you, there are a few exciting sponsored searches: