Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. Today, let’s switch over from the strategic perspective to the
Podcasting is the new darling of the marketing world – a genre that’s been around for over a decade, but only now is getting serious attention. If you’re thinking about starting a podcast, this series is for you, on how to market your new podcast. In order to achieve your business goals, ultimately your podcast
Podcasting is hot. The business world wants a piece of a huge and ever-growing audience. I’ve been podcasting for over 10 years, and it’s never gotten as much attention as it is today. In this series, we’re examining how to market your podcast. In order to achieve your business goals, ultimately your podcast has to
Podcasting is hot. It’s the latest darling of marketers (again), owing to the dominance of mobile devices and the decline in quality of mainstream media. In this multi-part series, we’ll be learning how to market your podcast. If you’re thinking about starting a podcast, there are 3 major tasks ahead of you: Creating the podcast.
Podcasting’s golden age wasn’t 2004 – 2007. Podcasting’s golden age isn’t even now. Podcasting’s golden age is yet to come. Above is the latest data from Edison Research’s study, The Infinite Dial. One third of Americans 12+ have listened to a podcast. One out of six listen monthly. One out of ten listen weekly. Getting
If you hadn’t heard through other channels, I’m hiring on my Marketing Technology team at SHIFT Communications. Click here to view the YouTube video if you can’t see it above. Why join my team? I’ll tell you why I joined SHIFT and see if the reasons resonate with you. At a conference in 2012, I
One of my complaints about marketing conferences is that the content tends to be the same old thing, over and over again. That’s understandable and even necessary, thanks to the churn rate of people coming into marketing. There’s an evergreen need for 101 content, for how-to, for the basics. Of all of the books I’ve
What’s behind the recent resurgence of interest in search engine optimization, SEO? Shown above: large spikes of mentions in SEO over the last 2 years Is it because companies feel like the only channels they have control over any more are search and email? Perhaps. Certainly, moves by social networks to undercut companies’ non-paid reach
Kerry Gorgone asked this intriguing question on Twitter: Advanced marketing subjects is an interesting question. What is advanced marketing? What does advanced marketing look like? To answer this question, let’s look from the perspective of the martial arts. In your beginning days, you learn mechanics. How to punch. How to kick. How to block or
