Some food for thought for you, if you’re into politics. If you’re not, feel free to skip this post and come back another day, or go read my “Everything is measurable in PR” article over at SHIFT Communications. When the major airlines failed to offer anything compelling, companies like AirTran, Southwest, and JetBlue stepped into…
Wouldn’t it be nice to be able to crank out content faster and still have it be great quality? We often approach the development of content like software developers used to develop software, in a method called waterfall, or the software development lifecycle. This entailed a long, rigorous process in which you’d spec out requirements,…
Quick, take a look at this performance chart of percent change in your analytics: Now tell me, is the person responsible for this getting fired? Obviously, based on the title of this post, you might be a little more cautious about how you answer that question – but the average manager, director, VP, or C-suite…
