Personal brand and personal branding are once again on the rise, as evidenced by increased search queries on the topics. Rather than go into any lengthy discussion of developing a personal brand, I’d like you to think about the concept of actual branding. This is a baby cow. At anywhere from 2 months to 6…
I’ve been getting caught up on my TED Talks of late, and this talk by Ernesto Sirolli is one of my new favorites. While on the surface it’s about foreign aid and policy, it’s also about how we can all be more helpful in ways that actually matter. Marketers would do well to take his…
Adam asked in the Marketing Over Coffee LinkedIn Group: “Does anyone have any benchmark stats for Facebook, in terms of reach, viral reach and engagement? I want to analyse the growth and engagement of our Facebook page but have nothing to compare it to. 🙁 Are there any good resources out there for this? I…
In today’s Marketing Over Coffee, we look at Facebook Graph Search and figuring out odd coincidences, wearable computing, stupid job titles, and much more: Subscribe now to the Marketing Over Coffee podcast!
Much ado is consistently being made of personalization and customization in the digital marketing world. We as marketers are allured by the (over)promise of personalization and customization because we’ve been told it’s the pathway to profit nirvana. We can supposedly charge more for a personalized, customized product and customers will allegedly be happier and more…
We spend an awful lot of time looking for shortcuts in our lives, don’t we? Work faster. Eat faster. Live faster. We buy products and services that shorten our time to get more done, to be more productive, and to be cheaper. That haste comes at a price, sometimes a steep one. Recall this classic…
I was listening during my morning workout to the Marketing Over Coffee discussion that John Wall and David Meerman Scott were having about how wireless connectivity is essential, and why more event venues don’t invest in decent Internet connectivity. When you think about it, this is fundamentally a result of believing that customers are a…
Once upon a time, I gave the general advice that you should not only have a Google Places for Business listing for your business, but also set up a Google+ Local Business Page. At the time, it was your standard Google strategy: when they roll something out, if you want to be ahead of the…
I was listening with interest to an interview with Tom Webster and Jason Falls in which they both noted that after speaking, they struggle to remember what it was that they said. This is not a rare phenomenon; in fact, it’s startlingly common for anyone who is good at what they do. Though it goes…
