In this week’s Marketing Over Coffee, we discuss Marketo, Salesforce, Malvertising, and tons of Google updates from SMX. Watch now: Subscribe now to the Marketing Over Coffee podcast!
After having played Guild Wars 2 for 2 weeks, I’ve found a rather interesting comparison between its in-game economy and the World of Warcraft economy. In World of Warcraft, there’s a limit of 32,767 players who can participate in your faction’s Auction House, the in-game market. On some Warcraft realms, that number is significantly lower.
Here’s a fun exercise to try at your next in-person marketing event. The difficulty of this exercise scales with how centered on your product, service, or business you are, and its value scales inversely to that self-centeredness. The more you can lose yourself, the more you’ll gain from the exercise. This trick is also an
Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the SHIFT Communications account and half a dozen other accounts that I help to manage. Here’s how to find it, in order to save you
During yesterday’s prep for my Critical Influence in Social Media webinar, one of my late additions to the deck was a discussion point that very few things in marketing are binary, even though we as marketers desperately wish they were. By this I mean binary in its literal state – 0 or 1, no or
If you normally listen to the polished, well-produced audio version, then today will illustrate the wisdom of that choice as technical difficulties abound in the live show. We discuss the Salesforce/ExactTarget deal, webinar registrations, negative SEO, and so much more: Subscribe now to the Marketing Over Coffee podcast!
One of the hot topics yesterday was the acquisition of ExactTarget by Salesforce (which I wrote about here). As someone who worked in the email marketing industry for a long time, this is a huge seismic shift, because Salesforce is the gold standard CRM for most midsize and large businesses. Having a built-in email marketing
I started playing Guild Wars 2 last week, and one of the most significant changes as a Warcraft player (and no, I haven’t given up on Warcraft, it’s just that the content for Patch 5.3 ran out REALLY fast) is that GW2 permits you to spend real world currency for in-game currency. You go to
I was recently asked on Twitter about what podcasting analytics you should pay attention to. Let’s look at a handful to see what’s important. First, podcasting is a medium, just as social media is a medium, just as television is a medium, just as radio is a medium. That means that it fulfills the function
