One of the questions I’m asked most as an instructor at the University of San Francisco Online’s Advanced Social Media course is, “Do I need to take a course in [insert popular digital marketing specialty]?” The answer is an unreserved maybe. If you’re a motivated self-learner who needs knowledge, the answer is generally no. Motivated
Renowned psychologist Jonathan Haidt is often cited from his excellent book The Righteous Mind that when people argue about politics or religion, the effect of defending your position acts on your brain like a drug. Win or lose an argument, dopamine hits your brain after you defend your viewpoint and you feel the same characteristic
It was a frosty 26F this morning at the polls. 7 AM was the earliest they opened. Turnout seemed higher than the last major campaign in 2008 and of course much higher than the 2010 midterms. Go vote.
We humans are funny creatures. We’re inspired by challenges, but oftentimes, if the challenge looms too large, we may choose not to tackle it at all. This is why the easy win is so vital to our ongoing success. For example, in World of Warcraft, one of the challenges is to get your character equipped
Political PSA: No matter what party or candidates you’re voting for, do your part for yourself and your neighbors to spread valid information about polling stations and hours. https://www.christopherspenn.com/youve-discovered-the-missing-link/ Bluntly ask the neighbors that live next door to you, the people down the hall, the roommates you live with, if they know where and when
Christina asks: Any thoughts on the ideal length of a video ad for LinkedIn video ads? Do I know the length of the ideal video? Nope. And I suspect very strongly, as with many questions about the best or ideal anything, that it varies based on your product type and audience. For example, this is
