I recently switched up professions that I use to generate gold in World of Warcraft. Prior to about a month ago, I sold glyphs via inscription – an intensely competitive, high volume commodity business that required a lot of attention and focus, not to mention vicious price undercutting. It was a good business, but it…
I had the privilege of hanging out with Dave Thomas and the Salesforce Radian6 crew to talk about the basics of digital marketing, a distillation of many of the concepts found in my Marketing White Belt book. You can tune into the MP3 recording from the event and the slides below. In a hurry? The…
Have you ever heard of a PEST analysis? It’s not something you do with annoying people on Facebook or around the house. It’s a basic form of business analysis that looks at four key “big picture” factors that might influence your business, factors in the environment around you and your company. These factors are political,…
Have you ever heard of a PEST analysis? It’s not something you do with annoying people on Facebook or around the house. It’s a basic form of business analysis that looks at four key “big picture” factors that might influence your business, factors in the environment around you and your company. These factors are political,…
Have you ever heard of a PEST analysis? It’s not something you do with annoying people on Facebook or around the house. It’s a basic form of business analysis that looks at four key “big picture” factors that might influence your business, factors in the environment around you and your company. These factors are political,…
Have you ever heard of a PEST analysis? It’s not something you do with annoying people on Facebook or around the house. It’s a basic form of business analysis that looks at four key “big picture” factors that might influence your business, factors in the environment around you and your company. These factors are political,…
I was looking at my email subscription analytics this morning to see how the new site without a popup has been doing. The raw statistics don’t look so good: If you are a purely data-driven company, this is where you hit the panic button. You declare it a failure, agree to “fail fast”, and try…
With all of the financial world focused on the LIBOR-gate scandal, now’s a good time to examine the concept of yield spreads. In the world of financial services, a yield spread is effectively the comparison of one investment to another. For example, people often compare the yields between the 90 day Treasury bond and the…
Let’s say you’ve walked into an existing situation, whether it’s a new job at a company, a promotion to project leader, a new client you just took on. What’s the first thing (after understanding the goals and objectives) you should do? Look at the measurements for the trends. Start by grabbing the top 2 or…
