I had the privilege of hanging out with Dave Thomas and the Salesforce Radian6 crew to talk about the basics of digital marketing, a distillation of many of the concepts found in my Marketing White Belt book. You can tune into the MP3 recording from the event and the slides below.
In a hurry? The webinar content starts about 4 minutes in.
Please consider buying the book, Marketing White Belt, here:
Marketing White Belt: Basics for the Digital Marketer
(link not working? click here)
A few other resources noted in the presentation…
Recommended Social Media Starting Books
- Mitch Joel’s Six Pixels of Separation
- Tribes, by Seth Godin
- New Rules of Marketing and PR, by David Meerman Scott
- Content Rules, by C.C. Chapman and Ann Handley
- Return on Influence by Mark W. Schaefer
You might also enjoy:
- Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs
- How I Think About NFTs
- Marketing Data Science: Introduction to Data Blending
- Transformer les personnes, les processus et la technologie - Christopher S. Penn - Conférencier principal sur la science des données marketing
- What Is The Difference Between Analysis and Insight?
Want to read more like this from Christopher Penn? Get updates here:
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I really enjoyed the webinar. However I could not download the slides, is there another link?, I need send you an email asking it?
Thanks a lot.