I had the privilege of hanging out with Dave Thomas and the Salesforce Radian6 crew to talk about the basics of digital marketing, a distillation of many of the concepts found in my Marketing White Belt book. You can tune into the MP3 recording from the event and the slides below.
In a hurry? The webinar content starts about 4 minutes in.
Please consider buying the book, Marketing White Belt, here:
A few other resources noted in the presentation…
Recommended Social Media Starting Books
- Mitch Joel’s Six Pixels of Separation
- Tribes, by Seth Godin
- New Rules of Marketing and PR, by David Meerman Scott
- Content Rules, by C.C. Chapman and Ann Handley
- Return on Influence by Mark W. Schaefer
You might also enjoy:
- How To Start Your Public Speaking Career
- What's the difference between social media and new media?
- What is Ethics in Marketing?
- Transforming People, Process, and Technology, Part 1
- How to Set Your Public Speaking Fee
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