I had the privilege of hanging out with Dave Thomas and the Salesforce Radian6 crew to talk about the basics of digital marketing, a distillation of many of the concepts found in my Marketing White Belt book. You can tune into the MP3 recording from the event and the slides below.
In a hurry? The webinar content starts about 4 minutes in.
Please consider buying the book, Marketing White Belt, here:
A few other resources noted in the presentation…
Recommended Social Media Starting Books
- Mitch Joel’s Six Pixels of Separation
- Tribes, by Seth Godin
- New Rules of Marketing and PR, by David Meerman Scott
- Content Rules, by C.C. Chapman and Ann Handley
- Return on Influence by Mark W. Schaefer
You might also enjoy:
- You Ask, I Answer: Google Tag Manager and Google Analytics Integration?
- Marketing Data Science: Introduction to Data Blending
- What Content Marketing Analytics Really Measures
- Understand the Meaning of Metrics
- Retiring Old Email Marketing Strategies
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