Summary In today's episode, I walk through real-world examples of AI-driven digital marketing projects that failed and succeeded, and unpack the reasons behind each outcome. Here's what this means for you. You'll discover that most AI failures stem from a handful of root causes you can avoid, and most successes come from focused tactical applications…
Summary In today's episode, I walk through the idea of giving away "non-essential secrets" – small but useful marketing tricks that won't hurt your competitive edge. Here's what this means for you. You'll build community goodwill and earn a reputation as a generous expert by sharing simple, non-public tips that help others work smarter. You'll…
Summary In today's episode, I answer a listener's question about what happens to UTM tracking links when migrating a website to a new domain name and share best practices for handling the technical migration. Here's what this means for you. You gain a clear technical and strategic roadmap for rebranding your website without losing tracking…
Summary In today's episode, I break down why opt-out email campaigns backfire and what to do instead to keep your list healthy and engaged. Here's what this means for you. You'll discover a better path to building a smaller, more loyal audience that actually reads your messages rather than padding your vanity metrics. You'll also…
Summary In today's episode, I challenge the assumption that brands should start a podcast and break down what podcasting actually takes to support real marketing goals. Here's what this means for you. You'll stop treating a show like a magic wand and start treating it like a product that needs clear goals, real budget, and…
Summary In today's episode, I explore whether publishing blog content twice a week really helps your business or whether you're just churning out lackluster posts that waste effort. Here's what this means for you. You'll discover that great content never has an upper limit, but mediocre content quietly erodes your traffic, email engagement, and audience…
Summary In today's episode, I explore where to go to get smarter by examining communities, learning resources, and the driving forces behind continuous professional growth in marketing and data science. Here's what this means for you. You discover that solving a real customer problem fuels meaningful learning and stops complacency in its tracks. You'll also…
Summary In today's episode, I walk through a detailed thirteen-step exploratory data analysis framework that applies to any kind of business data, from marketing to finance. Here's what this means for you. You'll gain a repeatable process for understanding what's actually in your data before betting decisions on it. You'll also learn these concepts: why…
