·
Christopher S Penn
Are we there yet? Diagnostic versus objective social media metrics One of my favorite discussion points in my social media ROI talk is also probably one of the most overlooked – the understanding of diagnostic versus objective metrics. Imagine for a second you’re on a road trip. Diagnostic metrics tell you how the trip is…
·
Christopher S Penn
Vox Populi: Q1 2010 One of the things I did at the end of the year last year was to review the top posts of 2009, and that got me thinking: why don’t we do this stuff more often, like quarterly? I think it’s because we, the content creators, assume it’s been seen and seen…
·
Christopher S Penn
Plenty has been written about the pros and cons of employees engaging in social media at work, officially or unofficially. Plenty of people have gained and lost jobs through the judicious or indiscrete usage of social media and new media, but by and large, most corporations haven’t truly accepted full employee participation in new media.…
·
Christopher S Penn
Once upon a time, marketing was just marketing. It was a fabulous era of big brands, big launches, big parties. Martinis were de rigueur, agencies ruled the world, and three piece suits (that looked MAHHH-velous) were the signs of the professional marketer. Once upon a time, technology was just technology. If you were in IT…
·
Christopher S Penn
As both a practitioner and teacher of social media stuff, it’s interesting to see what people ask for, what people ask to be taught, what other teachers view as important. Here’s an unpleasant truth to social media: Most of what you need to be successful has nothing to do with social media. We focus a…
·
Christopher S Penn
Ever notice the giant pile of social media “experts” who don’t have two nickels to rub together? Ever wonder why? They spend a hell of a lot more time talking than listening. They labor under the mistaken belief that the more you talk, the more money you’ll make as a social media expert, and I…
·
Christopher S Penn
Media is not marketing One of the greatest mistakes folks in media – old and new – make is to mistake media for marketing, to mistake product for promotion. Media is not marketing. Media is the product. Marketing and promotion are entirely separate from media, the product. Consider: if media were marketing, radio and television…
·
Christopher S Penn
The challenge is on. If you want to MAKE something useful as part of a new media experiment, join Rich Meals for Poor Times, a project we’re doing as part of the practical application part of PodCamp Philly. Contribute recipes, ideas, resources, etc. and let’s see if we can’t achieve some amazing results!
·
Christopher S Penn
I’ve been reading some very insightful comments about PodCamp Boston 3 over the past few days, and this one from Chris Cavallari really stuck out. I especially liked this: In my talks with other podcampers, one of the issues that came out of PCB3 was the desire to actually create something at Podcamp. At this…
·
Christopher S Penn
“With Great Power Comes Great Responsibility” – Stan Lee If there was one takeaway that Chris Brogan and I wanted you to have from PodCamp Boston 3, it was this – you have superhero powers, and it’s time to use them. One of my slides in the opening remarks showed this list of superpowers that…
