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Christopher S Penn
The most dangerous part of social media is this: you don’t have to see, hear, or participate in anything you don’t agree with. You have total choice. You have millions of podcasts, millions of blogs, billions of web pages. You have the option to subscribe to only the things you agree with, only the points…
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Christopher S Penn
Declaring Social Media Independence Not Always A Great Idea We make a great deal out of saying how independent media is terrific. Independent media is the future. The usual stuff – and I don’t disagree, independence is a wonderful thing, the right and privilege to do pretty much whatever you want. No gatekeepers or superiors…
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Christopher S Penn
What’s the ultimate search engine optimization? The same thing that everyone has been saying for years – content. Good content rules all. One of my Student Loan Network coworkers came back from an SES (Search Engine Strategies) conference yesterday with an interesting tidbit: Search engine algorithms are getting so sophisticated now that they’re starting to…
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Christopher S Penn
Image via Wikipedia In the last blog post, I shared the old-school Japanese martial arts analogy of apprentice, journeyman, and master as it relates to social media. Here’s the quirk in that particular analogy: because social media as a field is new and evolving, there really can’t be any lifelong masters yet. So what’s a…
