For the nerds – the productivity power move if you’re a Google Workspace user: gws. That’s the rather blandly named Google Workspace Command Line Interface. This is a free library on Github, made by Google but unsupported, that creates a simple command line interface to Google Workspace services – Gmail, Docs, Calendar, the works. Open…
Summary In today's episode, I debunk the myth that anyone can track specific AI prompts for brand attribution. Here's what this means for you. You can avoid wasting money on tools that claim to track private AI user conversations. You'll also learn these concepts: why AI companies guard their user data, how synthetic queries fail…
Summary In today's episode, I explain how early-stage founders can build a low-cost GEO tracking method without buying expensive software. Here's what this means for you. You can measure the effectiveness of your generative engine optimization strategy using tools you already own. You'll also learn these concepts: leveraging open text fields in contact forms, using…
Summary In today's episode, I examine how to achieve manual-quality personalization in outbound sales emails using AI at scale. Here's what this means for you. You can use automation to conduct deep research while ensuring your actual outreach feels authentically human. You'll also learn these concepts: why generic AI personalization often fails, how to transform…
Summary In today's episode, I walk through how to use Claude Code's new auto mode to build an entire product from scratch using real customer data, ICPs, and a detailed project plan. Here's what this means for you. You see how agentic AI can shift from being a brainstorming tool to an autonomous execution partner…
Summary In today's episode, I explain why version control acts as a crucial shield when using AI coding agents to prevent file conflicts. Here's what this means for you. You will protect your code from AI agents that accidentally overwrite or destroy your files. You'll also learn these concepts: the necessity of Git in agentic…
Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
Summary In today's episode, I explain how to use various AI platforms to identify the perfect influencers for your marketing niche. Here's what this means for you. You can move beyond generic lists to find the actual voices driving conversation in your industry. You'll also learn these concepts: how deep research tools utilize customer profiles,…
Stop panicking. Start thinking. Lots of folks reading the Shumer piece are either panicking the freak out or sticking their heads in the sand, parroting the age old lines of “AI can never replace [given human attribute]”. Folks, dust off your marketing strategy from B school, because we’ve been here before. We forgot product evolution…
